Scott Motosports Advertising Campaign 2016

Advertising / Action Sports / Lifestyle / Product

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THE BIRTH OF SCOTT
The sport of skiing was revolutionized with a technical innovation from Ed Scott, a talented engineer and ski racer living in Sun Valley, Idaho. Ed Scott’s invention of the first tapered aluminium ski pole immediately replaced the sport’s existing use of bamboo and steel. That revolutionary invention launched a new brand, SCOTT, and fundamentally positioned Scott as a technical product leader in the skiing market. Ed Scott’s initial vision of technical innovation would serve as the cornerstone company philosophy as the brand matured and expanded to new markets.

MOTOCROSS MARKET ENTRY
In 1970, Scott entered the motocross goggle market with the first ever motocross specific goggle and later introduced motocross boots, grips and accessories.

CLIENT: SCOTT SPORTS INTERNATIONAL
COMPLETED: 2015
CLASSIFICATION: Photography


Home Page Photo on Scott's Website

 

Photo in The Selection Menu

Background of Product Page

 

2016 Scott Offroad Catalog